Media buying is a key component of any advertising campaign, yet it’s often misunderstood or overlooked. Essentially, media buying is the process of purchasing advertising space or time across various platforms (such as TV, radio, digital, print, and outdoor) to reach a target audience effectively. The goal is to ensure that your ads are placed in the most strategic locations at the right time, for the best price.
In this guide, we’ll walk you through the key steps and best practices of media buying to ensure you’re getting the most out of your advertising efforts.
